8 months ago

How the watermelon became a global Pro-Palestinian symbol

Digest by  alchemiq.ai
  • Over the last three months, the watermelon image has emerged worldwide as a symbol of a pro-Palestinian stance.

  • Watermelons' colors (red pulp, green-white rind, black seeds) match the Palestinian flag, prompting use globally in protests.

  • Historical context ties the watermelon to non-violent protest, originating after the 1967 war due to the Palestinian flag's prohibition by Israeli officials.

  • Israeli law prohibited the use of Palestinian flag colors, leading protesters to use watermelons as a form of silent protest.

  • Recently, social media platforms have reportedly exhibited biases in content moderation, affecting expressions about Palestinians, prompting activists to use emojis and images like the watermelon as a workaround.

  • The watermelon emoji and art from protests entered mainstream awareness, also aming Jewish groups, in Israel and elsewhere.

  • Star power boosted the watermelon symbol's visibility when Violet Affleck, the daughter of Ben Affleck and Jennifer Garner, wore a T-shirt with the image.

  • The media exposure that followed boosted the sales Wear The Peace's "Freedom Melon" crewneck [Suntimes]

  • Starbucks faced backlash due to mistaken associations with the watermelon symbol and the Palestinian cause in the online sphere.

  • The watermelon symbol extends to support for a ceasefire in Gaza and resilience ("They wanted to bury us; they didn't know we were seeds.").

  • The watermelon image is used by the group Jewish Voice for Peace and watermelon stickers are used by Israeli activist group Zazim as a response to the banning of Palestinian flags.

  • A variety of emotive and symbolic references (keys, spoons, olives, doves, poppies, keffiyeh scarf) have also been associated with Palestinian support and recognized globally.

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